What I wish Nokia would do:
There is a lot of buzz about the upcoming major Nokia press conference, where they will be announcing their new strategy.
This strategy will probably be to continue beavering away with Symbian their lower-end and mid-range smartphones and to sell Meego and Windows Phone 7 versions of their very high-end phones.
The logic behind this strategy will be something about not wanting to spurn Symbian developers and to keep the Meego open source dream alive/Intel on side/etc.
I’m not entirely against this idea, but what I would like to see Nokia do is “a windows phone 7 with Symbian.
With the latest version of Windows Mobile Microsoft recognised that the platform had become a big brand-less mess of different specifications and carrier/manufacturer customisations (like android) and was unpopular with consumers (unlike android).
Microsoft tackled this by heavily reining in Windows Mobile:
They removed functionality, simplified design and established strict standards for hardware and software.
Although this hasn’t conquered the market overnight, I think it was a great move for Microsoft and exactly what Nokia should do with Symbian.
Symbian is a big mess and needs to be redesigned to be easy to use on cheap smartphones. The N8 and E7 and other such high-end phones need to be put onto a higher-end OS like MeeGo, Android or WINP7. A very clear delineation between entry-level smartphones and high performance business phones needs to be established. This means killing off some of the E and N lines of phones. If they fall into a mid-range they need to go.
Nokia also makes too many models of entry-level smartphones. With so many Android handsets on the market I don’t feel that Nokia can keep diluting their own brand by bringing out numerous versions of the same handset. Nokia has too much competition to be so scattered.
Finally Nokia need to get phones to market faster and keep information about them more tightly controlled before launch. I’ve watched the Nokia launch cycle and the launch cycle of android manufacturers for a few years now.
Nokia devices tend to be leaked about a year before they launch, which makes Nokia smartphones dinosaurs at launch. HTC phones by comparison go from rumour to launch in 3 months or less, this sort of speed is necessary if you want to appeal to lovers of the bleeding edge.
So to summarise:
- Split Low and High End Smartphones
- Dumb Down Symbian
- Lessen Handset Choice
- Bring Out New Handsets Faster
- Be More Secretive
Thanks for reading,
-ANkh

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